Same But Different (Athlete Journal 108)
Specificity is both necessary and problematic. Not enough and you don’t make progress. Too much and you’ll fall prey to stagnation.

Specificity is both necessary and problematic. Not enough and you don’t make progress. Too much and you’ll fall prey to stagnation and overuse injuries.

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Climbing China’s Hidden Cliffs (Video)
When you’re strong and fit, you can enjoy some of the most splendorous natural beauties our planet has to offer.

Sometimes political, economic, or social barriers mean people can’t explore the sensual wonders of exotic places. But when the barrier is a physical one, things are so much easier for us athletes. That is the case in this magnificently shot video from National Geographic.

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Almond Butter Chocolate Freezer Bark (Recipe)
We all know the importance of proper meal preparation. Planning for dessert is important, too.

We all know the importance of proper meal preparation. You devote one day out of your week to prepare the delicious, nourishing foods that keep your healthy lifestyle on track. You portion out your lunches, make sure breakfast is a quick reheat, and have dinners ready for the oven after your long weekdays.

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Fill Your Classes Through Painting Your Ideal Client
Define who the people are you’re pursuing and you’ll have classes filled with whatever customers you want.
One of the most important things you can do to move your gym business forward is to define who is your ideal customer. If you fail to do this, your marketing, promotion, social media, and sales efforts will not be as successful as they could be.  
 

Market to One Customer

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All You Need to Know About Getting Started with Kettlebells
If you’re new to kettlebell training or thinking you want to set up a home gym and use them, then this article is for you.

No dropping weights. No grunting. Free pizza. These are all real things happening in fitness centers currently (although admittedly they’re all at the exact same place). But even if you go to other big gym chains, you’ll still see enough truly horrendous sights to make up your own “gym fails” compilation.

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Want Faster 5K Times? Listening to Music Might Help
Even runners who listened to slow music experienced faster times and easier recovery after a 5K trial.

When I coach runners, I often suggest they do not listen to music. I think there are many benefits to running that can be lessened by listening to music, but I’ve often wondered if this belief is true.

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Inexpensive, Easy Ways to Prepare the Fitness Environment for Kids
Montessori materials are prepared with children in mind. The equipment you use for coaching kids should be the same way.

In previous articles, I explained how the Montessori concept of “following the child” can be applied in both a school environment and a fitness environment. I also discussed how foundational training is important in both the classroom and the fitness world.

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Why You Should Warm Up Less (Like the Russians Do)
Your energy could be put to better use by engaging in lifts that will actually make you a better weightlifter.

Since my new gym opened a couple of months ago, one trend has surfaced that I just can’t ignore. I’ve been aware of this for quite some time, but it seems to be all the more prevalent nowadays.

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Organic Produce: Is It Really Worth It?
Considering the doubts surrounding organic food, should we forget about the organic thing and just buy whatever we can afford?
“Should I really be buying organic fruits and veggies, or is it a scam?” This is one of the most common questions I hear from people. But it’s certainly not the only question on this topic.
 

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Seattle’s Gift to Weightlifting and Other Sports
The Boeing Company is located in Seattle and employs thousands. But what does this have to do with weightlifting?
Seattle, Washington, USA. We all know about Bill Gates and Microsoft and the Space Needle from the 1962 World’s Fair. Caffeine addicts know it as the birthplace of the Starbucks chain of coffee houses. Rock music fans know it as the city that spawned Kurt Cobain and other grunge rock acts.
 

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